These days, the world of fast food is hard to keep track of. Burger King's got brunch, Subway's got breakfast, IHOP's got, well, more unhealthy ways to eat pancakes.
In an interesting turn of events, KFC just announced that they've got pink buckets to raise money for breast cancer. Apparently, they're trying to donate a record-breaking $8.5 million by donating 50 cents from each pink bucket sale. I'm sure KFC will say they're doing this out of the goodness of their heart, but I have to wonder if the backlash from the Double Down might have something to do with this announcement.
I guess all this money towards breast cancer research can't be bad, right? I wonder if the money will be used to research how dietary habits affect breast cancer...
- At Fri May 14, 10:43:00 PM Ashley said...
I'm a little late to the party on this one, but it does seem to me that if KFC wanted to make the "largest donation to Susan G. Komen ever," then they could probably just make that donation, you know? Why, again, use pink to sell a product and call it activism?
- At Sat May 22, 01:29:00 AM Danny said...
Ashley I'm reminded of a line I saw in an episode of Law and Order: SVU.
"Its not enough to do good. You have to be seen doing good."
In other words yeah KFC could have just made the donation but that would not call anywhere near as much attention to it as making a "mission".