I had to share this with all of you because you know my obsession with Rachel Maddow. Basically she's on fire. Here's a taste:

While the average total audience of her program remains slightly smaller than that of Mr. King’s, Ms. Maddow, 35, has made MSNBC competitive in that time slot for the first time in a decade. The channel at that hour has an average viewership of 1.7 million since she started on Sept. 8, compared with 800,000 before. (emphasis mine)